Jungle Roofs is a climate-driven urban innovation start-up, based in Barcelona.

Their mission is simple yet powerful: to build cooler, healthier cities by turning unused rooftops into green roofs that absorb carbon, manage rainwater, restore biodiversity, and reconnect people with nature.

For Jungle Roofs, we designed an Instagram feed that feels as alive as the mission behind it: lush, optimistic, and rooted in science.

We created a cohesive visual system that balances science-led education with human, and community-powered storytelling, making complex climate topics easy to understand and impossible to ignore.

Each post, carousel, and reel was crafted to build recognition, spark curiosity, and grow awareness, so that more people would see rooftops not as empty surfaces but as untapped climate solutions.