804 Studio is a premium made-to-measure jewellery atelier based in Milan, born from a simple belief: the most valuable pieces aren’t always the newest, they’re the ones that carry a story.

Their value proposition is transforming heirlooms and existing jewellery into contemporary designs that feel wearable today, while keeping the emotional meaning intact. What makes 804 truly unique is the way they turn an intimate transformation into a refined, confidence-building experience: a guided co-creation journey rooted in craftsmanship, geometric precision, and clear decision steps that make the process feel effortless, personal, and exclusive.

Ahead of their imminent launch, 804 came to us to shape both brand and strategy. For the visual identity, we designed a simple, classic logo and mark, rotating the number 8 by 180° to echo the infinity symbol, an intentional nod to their mission of preserving emotional value and giving each piece a new life without losing its soul. On the strategy side, we focused on building a strong social presence from day one, developing the channels and selecting the platforms where their audience is most present, so that the brand could be discovered, understood, and trusted long before the first commission begins.