Featured Projects
Kumi is a contemporary brand. Designed to feel thoughtful yet confident, Kumi exists at the intersection of strategy and creativity, where visual identity meets meaningful positioning.
When Kumi partnered with us, the core idea was strong, but the brand lacked a defined identity and cohesive direction. The visuals didn’t fully express their ambition, and their messaging wasn’t clearly communicating their value. In a competitive market, this created friction, making it harder for the brand to stand out and connect with the right audience.
Our role was to build Kumi from the inside out. We crafted a strategic brand foundation, defined their positioning, and translated their vision into a distinctive visual identity. From typography to brand world, tone of voice, and overall creative direction, every element was designed to feel elevated, and intentional. The goal was to ensure the brand had depth, and long-term scalability.
The result is a confident, cohesive brand with a clear point of view. Kumi now has a strong visual and strategic foundation that supports growth. What began as an idea has evolved into a brand positioned to expand with purpose.
Kumi
Catharsis is a Greece-based holistic retreat brand curating immersive, multi-dimensional experiences that nurture the body, mind, and soul. Rooted in balance, harmony, and alignment, the retreats combine yoga, Pilates, creative workshops, nutrition sessions, nature immersion, and meaningful connection, offering a deeper, more complete alternative to single-focus wellness getaways.
For Catharsis, we stepped in to clarify and elevate their positioning within an increasingly saturated retreat market. We developed a strategic brand foundation that defined their identity, refined their visual direction, articulated their unique holistic approach, and distinguished them from traditional yoga-only retreats and luxury resorts.
The result is a cohesive, premium brand presence with a clear voice, strong differentiation, and a compelling narrative, positioning Catharsis as a transformative lifestyle experience rather than just a retreat, and giving them the clarity and confidence to attract their ideal audience and grow with intention.